Vibe Check - CBD infused chocolate

A „vibe check“ is a slangterm, which came into broader existence in 2019 and describes a sponteneous verification of your physical or emotional status or feeling. Vibe Check believes it's key to a healthy life to care for yourself and others, and that checking in on others and yourself is a first way to go. Everyone is experiencing stress or anxiety in their own way and you and others should not feel alone with that. With this product we want to help you let yourself and others experience a new way of vibechecking: Whats better then sweet tasty piece of chocolate combined with CBD?

Christian Bauer

Prof. Alejandro Lecuna

Datum

Februar 2021

Art des Projekts

Studienarbeit im zweiten Studienabschnitt

Betreuer_innen

Prof. Alejandro Lecuna

ABSTRACT

CONCEPT

Vibe Check is a german-based chocolate manufacturer & company, that specializes in the exploration of new ways of experimental CBD-infused chocolate. Combating mental stress and anxiety alike, combined in the power of dark chocolate with Canabidiol, it is a strong stand against all sorts of down times.

Going for small routes for products that are grown in the EU, like the hemp that the CBD is extracted from, it is also important to purchase raw materials, like cocoa straight from the source of the Ivory Coast. Vibe Check‘s important mission is to know where everything comes from and pay fair prices, allowing for a guilt-free consumption.

STORY

Established to directly combat the sheer amount of popping-up cannabis related products with bad design, who directly display the consumer as a lazy stoner personality, it is Vibe Check‘s goal to introduce a different approach to this through colourfull palette and modern visual appealing optics.

CHOCOLATE BAR

The chocolatebar has a wavey pattern, to pick up the moving colorfull design from the packaging. There is no right way to eat this bar, as there are no right ways to deal with your problems. Just pick you own way!

FLAVORS

Different flavors are available through a different amount of CBD in the chocolatebars. From 100mg to 250mg per 250g serving, it allows for a variety of options for your tastebuds and of course your anxiety and stresslevel.

EXTRA

Adverts around metropols show an open corner of the packaging, with the good vibes flowing outside and filling the whole space. Indicating the social media channels and the website, that directly allows the customer to order their delicious chocolate in seconds.

For your daily slactivism, the first order also includes a stickersheet to spread the good message, or just overslap some propaganda.