MOODBOARD
To get inspired, I reviewed posters of different types of fairs in Spain, I looked for details of flamenco dresses and mantillas.
On the other hand, I kept in mind the typical joy of the images and music of the fair, as well as the characteristic blue and light of Malaga.
CREATIVE PROCESS
First of all, I designed the dot patterns, so characteristic of the flamenco culture. Initially the idea was to design a flamenco dancer exclusively using dots, but I ended up rejecting this option as it didn't work visually and it was too stereotypical an image.
After this, I designed the pattern of the mantilla, first on paper and then digitalized this sketch and played with colors and textures until I achieved a more realistic effect.
I played around with the various layering for the fan, with the goal of making it visually striking, engaging, and eye-catching.
POSTER DESIGN
In the first version, I couldn't completely like the layout of the elements, the composition of the image.
Thus, finally I changed both the location of the fan and the title.
The jasmines that I use as decoration are the typical flower of Malaga, something emblematic that is sold in the streets, especially during the fair week.
MOCKUPS
