Never too Much

Speculative design is a type of design approach that is focused with critical future design concepts. The goal is to present design proposals that highlight and discuss critical future challenges. The link between science, technology, and humanity is the focus of speculative design. It complicates this relationship by offering provocative future design possibilities that emphasize technology and design consequences.

Tariq Mansi

Datum

Januar 2023

Art des Projekts

Studienarbeit im Masterstudium

Betreuer_innen

Prof. Alejandro Lecuna

ABSTRACT

Never too Much.

In order to highlight consumerism and how it is based on human desires and greed, NTM (Never Too Much) is a futuristic company that is adopting a different approach. By amplifying the issue and provoking people‘s thoughts, NTM wants to make people consider what they get, how they get it, and how it affects them.

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Creating the Brand

1. Brand Promise.

to satisfy need and continue to fuel human greed by offering pens with pre-filled liquid ampules from their design.

2. Ampules and Packaging

The ampules were inspired by the legendary gods of Greek mythology to represent aspirations and desires, and the name of the products were designed to match that spirit.

Soft Storm

The Blood of Eros: representing the desire for love.

Glory Pride

The essence of Narcissus: representing the desire for admiration.

Mystical Sorcerer

The Sight of Perseus: representing the desire for wisdom.

3. Promoting the project (tone of voice)

Have you ever desired to be the most intelligent person in the room?. Have you ever felt that you are not enough? The future is here, you are one shot away, NTM help you achieve your hidden Desires, each shot could be active for one day.

Can you imagine? Love with more love, we got the blood of eros, being the most famous person in the room, we got the the essence of Narcissus. We teach you how to intensely desire more. because once the effect is gone you can get more, how much more? Never too much, Never enough!.

With the new technology of harvesting glucocorticoid in nature into our ampoules, we help showing the good qualities in you so, all you have to do is to insert the ampoules into the pen. What do you desire today?.