Lock'd

The main project for the winter semester 22/23 in the MAID master program sought to address the need for changes, adaptations, innovations, or improvements to make the future of work more enjoyable and humane. The project called for an open examination of the subject of „Better Work“. During the initial meetings, we delved into our understanding of the phrase „better work.“ Following that, we identified the challenges and areas for improvement in the business world, grouping them under eight categories to focus our research in the next 2-5 years. I chose the scope „Gen z at work“ to conduct my research around.

Omar Askar

Datum

Februar 2023

Betreuer_innen

Prof. Hermann Klöckner

ABSTRACT

Thinking Process

The Main idea/contribution

Even though freelancing is a very desired work format for most people, it comes with a lot of uncertainty. (unstable income, heavy workload...)

So why not create a platform designated to form teams of freelancers that can cater to one project?

Branding

I chose the name Locked because the service allows you to lock a full team which will lead to a complete project eventually. I wanted the brand to have a fresh modern look, and used the blue to showcase a sense of dependability and trust along with an orange to reflect the friendliness of being in a team.

If each project requires a team, then each member will have a space, and that was the inspiration for the emblem. An empty space to be filled by a freelancer.

First touchpoint: A digital service

The first touchpoint is an app that allows freelancers to find each other and connect. In addition, there is a page within the app designated for each ongoing project, which will show you a full dashboard of the project and makes is easy to interact with other team members.

Second touchpoint: Ad campaign

Third touchpoint: A physical office

A replica of the circle in the app will be translated into digital tables installed in offices where teammates can go and work in person.