Ideation and mind mapping process
I associated some words with the topic „food and memories“. Indulgence, pleasure and reward were the words which stood out for me. I became more fascinated to find out the core of these feelings we get. Traditionally, philosophers have linked memory as a storehouse or a recording device in our head. Considering this, for me, experiences are the cause for the generation of such intense feelings.








Mood Boards
I created two mood boards with different color palettes.
One mood board is the images of traditional food from my country which are commonly referenced for food indulgence. Second mood board is based on the feelings/emotions, softness of our experiences associated with family and friends.




Concept formation for character

Potatoes are more than just potatoes!
Potatoes contain vitamins, minerals, and fiber. They're rich in vitamin C, which is an antioxidant. Potatoes were a life-saving food source in early times because the vitamin C prevented scurvy.
They are also known as Earth Apples. They are accessible yet powerful!
Sketches and composition for the illustration






Final Illustration

Editorial Spread

Fanzine Spread Application

Working on this project for a week was a great experience. I learned better ideation process and brainstorming method. Thank you