Problem
One third of the global population does not move enough. Especially in office environments, movement is neglected under pressure and constant deadlines. The consequences range from back pain and general discomfort to cardiovascular disease and diabetes. Physical inactivity accounts for approximately 7.2% of deaths worldwide, making it one of the leading preventable health risk factors.
Implementation
The project began with an extensive research phase exploring various possible approaches. Through feedback, it became clear that an intermedial software-based solution would create the most impact. Further research and expert consultation helped refine the concept. After a phase of stylistic exploration, I chose live-action filming to achieve authenticity and adaptability. Six example exercises were filmed in a studio setting. The user interface was then designed in Illustrator and animated in After Effects. Finally, a product film was created to clearly communicate the functionality and integration of the application.
Research
An interview with a sports scientist revealed that exercising after work alone is not sufficient to compensate for the negative effects of prolonged sitting. What truly matters is activating the body regularly throughout the day through short micro-exercises. The core issue is not a lack of knowledge, but a lack of reminder within the work routine.
User POV (Desktop Version)
Solution
The solution is an application that subtly integrates movement into everyday work life. At intervals of 30 to 60 minutes, it provides a visual reminder to briefly activate the body. The exercises last only 30 seconds, can be performed while sitting, and require no significant change in daily habits.
Design Approach
The visual language follows a calm and transparent aesthetic. Waves and circles represent time, breathing, and rhythm, creating a conscious connection to movement. The interface is reduced to its essentials and uses the corporate colors blue, black, and white to convey clarity and medical credibility. In the picture, you can see the sketches of the widget.
Product Concept
MotionFlow is a cross-device application featuring a passive widget that announces upcoming exercises through a visual time metaphor. The short, quiet movements can be easily imitated at the workplace without interrupting workflow. It is deliberately not a fitness tool, but a subtle form of preventive health care integrated into the working environment.
Final Productfilm
All developed exercises - exhibition version
Exhibit at Dessau Design Schau
