Problem

I belive, that nutrition is a key for a healthy life. A balanced and consistent calorie intake is the mood boost you don’t want to miss. Also, with one out of 5 deaths being related to unbalanced eating behaviours we are facing a global problem.

As I've been trying to ongoingly track my nutrition for fitness reasons I am regularly bumping into the inconvenience of not knowing the exact amount of food I consume when eating at a restaurant or having any other ready made dish.

Invention

With Waago I provide a foodtracking solution that let's you precisely track your calorie intake whenever and wherever you eat. The concept consists of a smart scale that magnetically attaches to your phone. This would send the dishes weight information to the associated waago tracking app that calculates the calories from the weight and the kind of food that's on your plate (the food recognition might be realized with A.I. and/or manual declaration).

Measurement

The frequent evaluation of feedback from potential customers gave valuable information and insights that conditioned further iterations.

A landing page [waago.markwallisch.de] and an instagram account [@waago_app] served to pretend the existence of waago. The most qualitative feedback was gathered from a quick survey at the bottom of the landing page and interactive instagram stories that also posed some questions and surveys.

Market Evaluation

Another essential part of the final pitch is a (fairly rough) market evaluation which consists of market size, competition and a business model that would define the distribution of added value and profit among all stakeholders.

View the final pitch presentation in the attached files below.

Thanks for your attention and stay healthy :)