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RTFM: gift wrapping

„You will design an instructional poster within two weeks. This one will show how to perform an (apparently) simple activity, like showering, preparing a coffee, rolling a cigarette, etc.“

This was the project description and this is my execution:

01 MUST HAVES

  • provide a set of logical instructions on how to do something 

  • show it in simple „1, 2, 3, ...“-process steps 

  • have a clear beginning and clear end state 
  • combine test and graphic language (illustration or icons) 
  • be branded and have a visual style 
  • delivered in A1 format 
  • show your name, name of the class and professors name

and now ... let's go!

02 BRAINSTORMING

In the first step I thought about what I could make a manual for. What am I interested in? What would I personally need a manual for?

A few ideas came together:

All ideas have something to do with me and my interests.

When I went through the ideas again, it quickly became clear to me which ideas I would like to implement more and which ones I would like to implement less.

03 FIRST SKETCHES

I started but still made a small sketch for each idea to see how feasible each of them is:

a) how to techno

b) how to corona test

c) how to wrap a gift

d) how to punch needle

e) how to use an analog camera

After this step I was able to clearly sort out and decide.

04 DEVELOPMENT

I decided on the following three ideas and developed them further. I tried to find a suitable style for each idea. I also experimented a little with the arrangement and colors and spun the ideas a little further.

Corona Test

Techno

My first thought was to make a tutorial on how to dance to techno. But then I was told to think bigger. So to make a guide for the complete world of techno, from clothes to drugs (which cliché-like just belong to it) and a typical procedure of a raver's weekend. I have helped myself to clichés.

Gift

Here I tried a little with the arrangement and with different color compositions.

05 DECISION

As you can see, I pursued two of three ideas more intensively. The gift wrapping idea and the techno one.

I didn't pursue the idea of instructions for a corona test because it was too „boring“ and mundane for me. I was able to work on the other two ideas with more fun.

HOW TO TECHNO

I developed new characters. In the process, I realized once again how much time you need for illustrations.

Small drawings for the individual steps in the process.

I also tried a layout with the existing drawings to see how it would look when it was finished.

HOW TO WRAP A GIFT

Originally, the idea is based only on the conventional (in Germany) way to wrap a gift.

But maybe it would be much more interesting to introduce a new way of gift wrapping.

A way to wrap a gift without tape. And I decided to present the Japanese gift wrapping technique.

For this I first had to do a little research and test and practice this way myself.

research

testing

sketches

06 FINAL DESICION

In the end, due to lack of time, I decided to implement only one of the two ideas. This decision was almost self-evident, the illustrations for the gift wrapping instructions were already more mature than those for the techno procedure.

So I continued to work on the manual for gift wrapping. (but I didn't put the idea of the techno procedure completely aside).

Now it was time to completely implement the idea, finish illustrating it and put it into a layout.

layout

I tried a few different arrangements but it leaned towards the final layout pretty quickly.

07 BRAND

The poster „japanese gift wrapping technique“ should be sponsored by a brand, this still had to be developed and a logo should be created.

I decided that it should be a stationery store or an artist supply or creative market or something like that.

Name

When coming up with a name, I immediately thought of something very simple.

Something catchy and very appropriate.

  • papier

  • paper 

  • stift

Logodesign

I also wanted to work very simply when developing the logo.

It should become a font logo.

Here are a few sketches:

In the end, I decided on this logo:

08 FINAL POSTER

And here is the final poster:

09 PRESENTATION

I am very grateful for the great short project and am happy with what came out of it.

Fachgruppe

Integriertes Design

Art des Projekts

Studienarbeit im Hauptstudium

Betreuung

Prof. Alejandro Lecuna

Zugehöriger Workspace

KP: RTFM

Entstehungszeitraum

Sommersemester 2021

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