Incom ist die Kommunikations-Plattform der Hochschule Anhalt Fachbereich Design

In seiner Funktionalität auf die Lehre in gestalterischen Studiengängen zugeschnitten... Schnittstelle für die moderne Lehre

Incom ist die Kommunikations-Plattform der Hochschule Anhalt Fachbereich Design mehr erfahren

RTFM: gift wrapping

„You will design an instructional poster within two weeks. This one will show how to perform an (apparently) simple activity, like showering, preparing a coffee, rolling a cigarette, etc.“

This was the project description and this is my execution:

01 MUST HAVES

  • provide a set of logical instructions on how to do something 

  • show it in simple „1, 2, 3, ...“-process steps 

  • have a clear beginning and clear end state 
  • combine test and graphic language (illustration or icons) 
  • be branded and have a visual style 
  • delivered in A1 format 
  • show your name, name of the class and professors name

and now ... let's go!

02 BRAINSTORMING

In the first step I thought about what I could make a manual for. What am I interested in? What would I personally need a manual for?

A few ideas came together:

RTFM_ideen.jpgRTFM_ideen.jpg

All ideas have something to do with me and my interests.

When I went through the ideas again, it quickly became clear to me which ideas I would like to implement more and which ones I would like to implement less.

03 FIRST SKETCHES

I started but still made a small sketch for each idea to see how feasible each of them is:

a) how to techno

Techno_Skizze1.jpgTechno_Skizze1.jpg

b) how to corona test

CoronaTest_Skizze1.pngCoronaTest_Skizze1.png

c) how to wrap a gift

Geschenk_Skizze1.pngGeschenk_Skizze1.png

d) how to punch needle

Punchneedle_Skizze1.jpgPunchneedle_Skizze1.jpg

e) how to use an analog camera

Camera_Skizze1.jpgCamera_Skizze1.jpg

After this step I was able to clearly sort out and decide.

04 DEVELOPMENT

I decided on the following three ideas and developed them further. I tried to find a suitable style for each idea. I also experimented a little with the arrangement and colors and spun the ideas a little further.

Corona Test

CoronaTest_Skizze2.pngCoronaTest_Skizze2.png

Techno

My first thought was to make a tutorial on how to dance to techno. But then I was told to think bigger. So to make a guide for the complete world of techno, from clothes to drugs (which cliché-like just belong to it) and a typical procedure of a raver's weekend. I have helped myself to clichés.

Techno_Skizze2.pngTechno_Skizze2.png
Techno_Skizze4.jpgTechno_Skizze4.jpg
Techno_Skizze3.jpgTechno_Skizze3.jpg

Gift

Geschenk_Skizze2.jpgGeschenk_Skizze2.jpg
Geschenk_Skizze3.jpgGeschenk_Skizze3.jpg

Here I tried a little with the arrangement and with different color compositions.

05 DECISION

As you can see, I pursued two of three ideas more intensively. The gift wrapping idea and the techno one.

I didn't pursue the idea of instructions for a corona test because it was too „boring“ and mundane for me. I was able to work on the other two ideas with more fun.

HOW TO TECHNO

I developed new characters. In the process, I realized once again how much time you need for illustrations.

Techno_SKizze6.jpgTechno_SKizze6.jpg
Techno_Skizze5.jpgTechno_Skizze5.jpg

Small drawings for the individual steps in the process.

Techno_Skizze8.jpgTechno_Skizze8.jpg

I also tried a layout with the existing drawings to see how it would look when it was finished.

techno_layout.jpgtechno_layout.jpg

HOW TO WRAP A GIFT

Originally, the idea is based only on the conventional (in Germany) way to wrap a gift.

But maybe it would be much more interesting to introduce a new way of gift wrapping.

A way to wrap a gift without tape. And I decided to present the Japanese gift wrapping technique.

For this I first had to do a little research and test and practice this way myself.

research

research.pdf PDF research.pdf

testing

testing.jpgtesting.jpg

sketches

geschenk_finalsketches.pdf PDF geschenk_finalsketches.pdf

Bildschirmfoto 2021-04-19 um 12.44.53.pngBildschirmfoto 2021-04-19 um 12.44.53.png

06 FINAL DESICION

In the end, due to lack of time, I decided to implement only one of the two ideas. This decision was almost self-evident, the illustrations for the gift wrapping instructions were already more mature than those for the techno procedure.

So I continued to work on the manual for gift wrapping. (but I didn't put the idea of the techno procedure completely aside).

Now it was time to completely implement the idea, finish illustrating it and put it into a layout.

layout

I tried a few different arrangements but it leaned towards the final layout pretty quickly.

07 BRAND

The poster „japanese gift wrapping technique“ should be sponsored by a brand, this still had to be developed and a logo should be created.

I decided that it should be a stationery store or an artist supply or creative market or something like that.

Name

When coming up with a name, I immediately thought of something very simple.

Something catchy and very appropriate.

  • papier

  • paper 

  • stift

PAPERPLAN.pdf PDF PAPERPLAN.pdf

Logodesign

I also wanted to work very simply when developing the logo.

It should become a font logo.

Here are a few sketches:

Logos.jpgLogos.jpg

In the end, I decided on this logo:

logo_font.jpglogo_font.jpg

08 FINAL POSTER

And here is the final poster:

RTFM_geschenk_final.jpgRTFM_geschenk_final.jpg
RTFM_geschenk_final Kopie.jpgRTFM_geschenk_final Kopie.jpg
RTFM_geschenk_final Kopie 2.jpgRTFM_geschenk_final Kopie 2.jpg
RTFM_muster_final.jpgRTFM_muster_final.jpg

09 PRESENTATION

I am very grateful for the great short project and am happy with what came out of it.

Fachgruppe

Integriertes Design

Art des Projekts

Studienarbeit im zweiten Studienabschnitt

Betreuung

foto: Prof. Alejandro Lecuna

Zugehöriger Workspace

KP: RTFM

Entstehungszeitraum

Sommersemester 2021

zusätzliches Material