Romeo & Juliet (KP-Drama Queen)

For the dramas campaign I wanted something new and unexpected. Because of the popularity the drama is associated with many clichés, which are stuck in our heads. To break this wall of clichés I used my illustration style in an extreme and dramatic way to show the layers and the depth of the play. The drama queens in this play are Romeo & Juliet and their love for each other, which will never be accepted by their families.

#wip / sketches

#wip / type font / posters

poster

The core idea is how to connect life, death, love, and reality in one digital graphic for a new modern interpretation.

A flower, which is the most associated symbol of the play, is drunken into poison. As a reaction the flower can’t hold its own colors anymore and loses some of them. The colors symbolize the four themes.