Branding

The structure and approach to this was very much predetermined by the course.

I started off with some research, designed the logo, word mark and colour palette, created a few examples for implementing the branding and summarised everything in a brand book.

1 Research

2 Graphic assets

2.1 Logo sketches

2.2 Typography

2.3 Colour palette

3 Mockups

3.1 Business Cards

3.2 Poster

3.3 Website/ Instagram

4 Brand book

I used all of the assets from above to create a brand book. I then got feedback from Professor Lecuna and implemented some changes - mainly to the Logo - that he suggested.

This is the final version:

Animation

Unfortunately, income only accepted a really low resolution version of the animation. So here's a Vimeo link:

Conclusion

This independent expertise was a lot of fun, but also very challenging to finish it in the very short time frame of one week.

I learned a lot from the courses, but getting personal feedback during the process is crucial and not really possible through Domestika. Thanks to everyone who gave me feedback and advice throughout the week!

For my first branding project, I am very happy with the results and I am particularly excited about having made my first steps in After Effects. Animating Typography is definitely something that I will continue doing.

At first, I was really lost trying to find a product to do the branding for, so it was a big relief that my friend, who co-founded NGA, agreed that I could do the branding for them. They are probably not going to implement all of the branding, but were really happy about my input.

Also thanks to Professor Lecuna for making this independent expertise possible and giving me feedback.