Our task was to build a unique identity for the merchandise shop, distinct yet connected to Anhalt University’s brand by creating products that resonate with students, alumni, staff and external stakeholders. Thus, through these merchandise elevate Anhalt University’s visibility 
 and connect its three campuses (Dessau, Bernburg, Köthen).

The concept: „Anhalt is for you“ As the big idea, we created a belief system and an ethos that the “a”… represents the infinite possibilities, diversity, and creativity that define Anhalt University.
Whether it's a journey of self-discovery, academic growth, or cultural connection, ‘a’ symbolizes that “Anhalt is for you”

The Approach To Design: Creating non human characters that represent the 3 campuses and using them to create a whole visual language to be used on various assets/ merchandise. Using these main characters in different settings, interacting with the Anhalt “a”.