Rest in Memory™ | A final resting brand

Our project started with the theme of loss, and more specifically, the fear of being forgotten. That question guided everything we created: what do we leave behind when we go, and how much control do we really have over how we're remembered?

From that starting point, we developed Rest in Memory™, a fictional business that offers a modular, dissolvable altar. The altar is filled with sensory memories, smells, sounds, objects, and photos, and slowly disappears over time. It's designed to mimic the grief process. Things fade. You let go. But not completely. That’s where the capitalist layer comes in: we offer digital subscriptions to access everything that was once part of the altar. Memories, in this world, can be preserved, revisited, and re-purchased.

From early on, we wanted this to feel like a very real business. We leaned into the idea of memory as a product and mourning as a service. The brand includes subscription tiers, a full app, a shop selling items from the altar, and even marketing language you might expect from a real-life company. It's a space that feels emotional, but also transactional, and that's on purpose.

Throughout the process, we built a working digital interface, created physical product sample for the altar, and designed an exhibition booth where people could interact with the concept as if it were actually launching. The final result is a brand that helps you hold on just long enough to be ready to let go, and then offers to sell it all back to you, neatly archived in the cloud.