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The Genex Lab

Are you tired of feeling like you‘re stuck with your plain, boring old genes? Are you ready to join the ranks of the genetically gifted and achieve the ultimate body transformation? Well, look no further than Genex Lab! We believe that everyone deserves the chance to be as fabulous as a celebrity, and that‘s why we offer the ultimate body transformation experience, complete with the genes of your favorite stars. Imagine having the chiseled abs of Chris Hemsworth, and the radiant smile of Jennifer Aniston. Our cutting-edge research methods and powerful formulas are guaranteed to give you the body of your dreams. Join the Genex Lab community today and start living your best life!


This project aims to question toxic beauty culture and its unrealistic standards, which can lead to negative body image, unhealthy behaviors, and physical harm from cosmetic procedures. Toxic beauty culture is often perpetuated by media, advertising, and other cultural institutions. We can challenge and disrupt this toxic culture by promoting body positivity, self-acceptance, and healthy behaviors. Consumers can play a role by supporting inclusive and diverse beauty standards and making informed choices about the products and messages they consume. Together, we can create a culture that values diversity and self-acceptance rather than harmful beauty standards.



At the start of the project, we considered the ways in which humans suffer, including anxieties, fears, and stresses. Through group ideation exercises, we explored different ways to increase suffering. We then moved on to individual ideas. My first idea was for a retreat center called „DieWell“ that helps adults prepare for death. Regardless of age, individuals could come to DieWell to experience being beautiful and skinny before they die, following beauty standards set by experts. The focus of the project was on the negative impact of toxic beauty culture on body image, particularly for young generations. However, the idea evolved into the „Genex Lab“ to focus more on the negative impact of beauty standards on physical and mental health.


The logo for the project consists of both a logotype and an icon. The icon features gradient colors in shades of blue, pink, and purple, symbolizing the concept of gene exchange and giving it a futuristic look, with a minimalistic design. The logotype uses 'ex' of the word 'exchange' written in bold, emphasizing the theme of exchange within the project and keeping it simple.



The packaging is designed to be sleek and futuristic, with gradient colors that capture the cutting-edge technology behind the product. It is designed to be eye-catching and memorable, making it easy for consumers to identify the brand and remember it. The text on the packaging is simple and straightforward, describing the product and its benefits in a clear and easy-to-understand way. The packaging communicates the company's mission to allow individuals to change their body parts and highlights the unique gene-altering formula inside.



The Genex Lab Project aims to question and disrupt the toxic beauty culture and societal pressure to conform to unrealistic beauty standards. It features mock-ups of beauty products that, through the use of a genetic formula, allow individuals to change their body parts to resemble those of famous stars. It aims to spark a conversation about the harmful consequences of toxic beauty culture and the societal pressure to conform to unrealistic beauty standards. Through this project, the main focus is to promote body positivity, self-acceptance, and healthy behaviors and also reflect on the consequences of technology that could be used to change human bodies, the ethics behind it, and the idea of perfection and how society can be affected by it. The goal is to encourage individuals to question societal norms and challenge the harmful beauty standards that have been imposed on them.


Ein Projekt von


International Integrated Design

Art des Projekts

Studienarbeit im Masterstudium


foto: Prof. Alejandro Lecuna

Zugehöriger Workspace

Elective Module (MA). HARDSHIP. The design of suffering and antifragile experiences.


Wintersemester 2022 / 2023