In seiner Funktionalität auf die Lehre in gestalterischen Studiengängen zugeschnitten... Schnittstelle für die moderne Lehre
During the KPx weeks we decided to research how data usage is understood in the society, what general public know about the information they share via online resources and how the financial system works in the data economy.
Thus, a business model of a company and a series of products dedicated to improve the current situation on the data understanding & economy were developed.
P.S. As the KPx appeared a multidisciplinary experiment, this Case Study is an experiment as well. It aims to draw the attention to the problem rather than win a start up competition.
Internet users do not get benefit from the data they share unintentionally using social media, messengers and other platforms. On contrary, IT and media companies enlarge their profits by selling the data, sorting the user data and providing place for advertising.
How users can make money with their customers’ data not sharing personal data*?
*personal data includes: person’s name, home address, photo, finger prints, email address, bank details, post and social networking sites, medical records.
*You can read more about Design and Ethics here: https://www.thoughtworks.com/insights/blog/design-and-ethics-how-designers-fulfill-their-responsibilities.
An independent company can provide a digital platform for trustworthy anonymous communication between businesses and their customers/users brining the financial benefits to the data providers.
Tina — is a company which aims to draw attention to the questions of data security and provide digital products which improve user's lives in terms of data usage.
Logotype and motivation statement of the company.
Company aims to redirect the financial flow in modern data economy, help users to read the data security agreement more consciously and product educational media content like videos, articles etc.
The main spears of Tina and products.
1. Mobile application with paybacks for completed surveys, questionaries and UX tests. The interface is presented as a chatbot. Tinati is an interlocutor;
2. Plugin for browser which helps to highlight important sentences about data usage and protection in data policies;
3. Educational content (articles on the Tina's blog, YouTube videos).
The schema describes how Tina earns money and what products company develops.
Logotype, color palette, mobile application icon and a character, who represents the company and communicates with the users when conducting the surveys, questionaries and UX tests.
We decided to introduce the character to help build 'messenger' user pattern instead of 'commercial survey'. Thus, Tinati aims to became a 'interlocutor' to the user building more natural communication pattern.
References for interfaces of future mobile application and data presentation for the companies (clients). You can find more here: https://pin.it/rsz2ge7xvmgfzc.