Designing Meaningful Experiences

This elective module offers a practical introduction to a compact model for designing experiences – whether in services, learning formats, events, or collaborative settings. Together, we will explore how to create experiences that are emotionally engaging, purpose-driven, and transformative. 

The module is project-based and combines action with reflection, using a variety of interactive activities to support learning and creative thinking.

In addition to the practical focus, we also have time to explore selected theoretical principles in order to gain a deeper understanding.

Working on real challenges: Throughout the semester, we will develop „experiences“ on real-world challenges. Participants will explore how experiences can support local engagement, learning, and connection.

We will explore how experiences can be intentionally designed to create meaning and impact. This includes clarifying the deeper purpose behind an experience and understanding who it is for. Finally, we focus on the concrete design: how key moments, transitions, and interactions can be arranged to support a coherent and memorable experience.

This elective is for students who are interested in how meaningful experiences are created – whether in your own education, cultural contexts, services, or community spaces. It offers a chance to strengthen your skills in experience design while working on real-life challenges.

At the end of the semester, all students will not only have developed real-world experiences, but will also have delivered it to real participants.