In this master class you will develop an Experiential Service Design aimed at people with chronical illnesses. We will use the project to examine methods, challenges and responsibilities faced by designers when designing for experience. We will also explore the effects of designers' practices on the consumers (users), including the ways the users are represented in the designed objects/services.

Designers are increasing tasked to take into consideration a (positive memorable) user experience when developing designs. How people, including designers, make a sense of their daily experiences is informed by specific cultural practices. For example, the most elaborate celebrations are usually conducted to marked specific milestone events like the arrival of a new family member, the joining of families or the end of one's life, which can be a sad event, which also provides a chance to reminisce and celebrate that person's life. There are specific material objects such as: an attire, a food, a drink, used during these occasions. Take for example a wedding ceremony, the service will follow a certain 'protocols' depending on couple's identities with 'material' elements weaved through the wedding ceremony such as where the ceremony might take place, who should be invited to attend the ceremony and where they should be at any given moment, clothes the wedding couple and their guests will be wearing , and what food and drink will be served and consumed and gifts given to the newly wedded couple. A useful approach for designers to design 'experiences' is to 'unpack' entanglements of people and objects in these ceremonies using Circuit of Culture and its five interrelated categories of: Identity, Representation, Regulation, Production and Consumption; as framework to explore processes of meaning making that make up the experiences.