Designers create a future language for Change & Transformation …

This Expertise course is an inter- and transdiciplinary experiment between the Department of Economics and the Design Department at Anhalt University: Change and transformation requirements of businesses shall meet the design (students) expertises and experiences …

The aim is to develop ideas for a (visual) design(er´s) language supporting the understanding, comprehensibleness and acceptance for complex change & transformation processes in corporate organizations.

1. Context – Future Topics require Corporates driving their Change and Transformation (C&T) … Future topics like climate change, digitalization etc. build a complex set of influencing factors for corporate organizations requiring them to activly drive their C&T in order to achieve future viability.C&T programs are possibly adressing the entire business system – from business model, products and services, organization and processes to personnel. But: They are often planned and executed by challenge-specific technocracy.
2. Change – C&T requires Designer´s Capabilities from the beginning … besides business and management (consulting) disciplines. In the business (management and consulting) domain designers are often seen as topic-specific professionals – i. e. for marketing, product and communication design – or simply as “beautiful-makers“. Good C&T (program) design demands designer´s capabilities on eye level from the beginning.
3. Content – 4 Building Blocks of C&T look for their Design Twins …(Organizational) ambidexterity, the double-diamond, the golden ratio and the pattern of the change (management) curve are the 4 building blocks which will be presented from a business management consulting perspective in order to create “Design(er´s) Twins“. For: Better orientation, understanding, comprehensibleness, participation and co-creative acceptance.
4. Capacity – Creating Collaborative C&T Commons … All design(er´s) disciplines and capabilities are demanded to inspire the future design of C&T: What can a design language for C&T look like? Which process and i. e. visualization patterns can be shared by business and design in the future in order to create „beautiful businesses (C&T)“? What can be done, to enable a natural coexistence of the existing and the new?
5. Commitment – Call YOU for an Adventure* … I call you for the adventure to create C&T by design(ers) … by YOU: Learn and understand how C&T in the business world works (not). Inspire me and YOU with your ideas, which can help to design better C&T programs in the future. Experience YOU as a future C&T design(er) team learning professional methods of business (consulting) project work.